Pragathi Guruprasad is the co-founder of Soma Ayurvedic, a luxury beauty brand that highlights goodness from the Indian forest. Pragathi has spent the last decade in the entertainment industry both in India and the US lending her voice to over a dozen Indian films, releasing Independent albums, touring worldwide, and appearing in numerous films and TV shows in Hollywood. Pragathi is one of the first South Asian faces of brands like L’Oréal, NYX Cosmetics, Colourpop, Elf, Too Faced, just to name a few. She has amassed a dedicated following of over 1M across socials. Pragathi runs an NGO, And Alt Organization, that helps provide sustainable livelihoods for those in rural India with multiple disabilities. Most recently, Pragathi’s Super Bowl commercial received 2 Emmy Nominations and 1 Emmy win! Pragathi is a graduate of UCLA.