Shaina Zafar is the Chief Marketing Officer at JUV Consulting. She might be 22, but inspired by her baby brother, she likes coming up with her own vernacular, adding “oopie oopie” at the end of everything she says. She is an American-Muslim from Long Island but a city stan at heart. She is obsessed with solving problems with human-centered design, powered by Gen Z to build ~cReAtiVe~ solutions.

 

At JUV, she oversees external marketing strategies, partnership development, research with the Receipt network, and brand management. She is a first-generation, low-income college graduate who attended the University of Pennsylvania. For her senior project, she worked on providing women in the developing world access to entrepreneurial workshops and skills to create e-commerce and retail businesses from the comfort of their homes. On campus as well, she was a part of the Pan Asian American Community House Board of Advisors and Turner Society for Social Impact. Off campus, she served as the United State of Women Ambassador for Pennsylvania, advocating for AAPI and Muslim issues.

 

Previously, she has worked with the Born This Way Foundation, Microsoft, and Verizon Media’s BUILT BY GIRLS Program and founded Code for a Cause to encourage young girls to code social justice projects. She has been recognized as a Coca-Cola Scholar, StartingBloc Fellow, and was the youngest speaker at the United Nations and World Bank International Young Leaders Assembly.

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Every year on her birthday, she makes a Spotify playlist with 365 songs—customized with its own Playlist cover. You can catch her simping to Harry Styles or dancing (well, attempting) to SG Lewis. If she isn’t exploring new music, you can find her searching up new fonts, cooking at odd hours of the night, or creating highlights and stories @ShainaZafar on Instagram.