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The Future of Creator Economy 

We will be tackling all things creator economy — with the very content creators and entrepreneurs who are shaping the industry. 

Programming 2023

DAY ONE - AUGUST 3, 2023

Time

Program 

Location

Description

8:00 AM -  9:00 AM

Check-In/Breakfast

Cafe

You will get your badge -- and breakfast! 

9:00 AM -  9:10 AM

Snap Welcome!

Oval

Snap Spotlight: Passing the mic to Gen Z!

9:12 AM -  9:37 AM

Opening

Oval

Welcome to ZCON!

9:39 AM - 10:09 AM

Panel

Oval

Coming of Rage: "The internet raised me: Gen Z talks self esteem, innocence, and the effects of a digital youth" 

110:11 AM - 10:41 AM

Panel

Oval

Just Us Vibing: "How to navigate the landscape of an always there' social media strategy for brands to succeed"

10:43 AM - 11:13 AM

Panel

Oval

The Screenshot: "How young people are centering community & culture as the future of business"

11:15 AM - 11:25 AM

ZCONfrontation

Oval

ZCONfrontation: Executives in the audience reflect on learnings/challenge Gen Z thinking! 

11:30 AM - 12:30 PM

Breakouts

Cafe/Conference Rooms

CMO Breakouts: What's your Z Factor?

11:30 AM - 12:30 PM

Breakouts

Garden

#ShowUpSmiling Networking Event hosted by Invisalign

11:30 AM - 12:30 PM

Breakouts

Terrace

Networking Event hosted by Dove

12:30 PM - 1:30 PM

Lunch

Cafe

Lunch provided by Sweetgreen and Starry

1:30 PM - 2:00 PM

Panel

Oval

Coming of Rage: “It’s Getting Hot in Here”: An intersectional conversation about the climate crisis and the ways it disproportionately impacts young diverse communities.

2:02 PM - 2:32 PM

Panel

Oval

Just Us Vibing: "How to treasure rather than tokenize:" What does impactful media representation look like

2:34 PM - 3:04 PM

Panel

Oval

Snap Spotlight: How brands are backing Gen Z to ensure women's sports is galvanizing a mainstream movement, rather than just having a moment

3:06 PM - 3:16 PM

ZCONfrontation

Oval

ZCONfrontation: Executives in the audience reflect on learnings/challenge Gen Z thinking! 

3:16 PM - 3:26 PM

Interactive Session

Oval

DANCE BREAK

3:26 PM - 3:50 PM

Break

Garden

"Joyfully Chill" Recess hosted by MyMochi and featuring Pandora engraving besties bracelets

3:50 PM - 4:20 PM

Panel

Oval

Coming of Rage: "It Seems Like No One Wants to Work These Days:" A conversation about the future of work and preparing corporations for Gen Z in the workplace

4:22 PM - 4:52 PM

Panel

Oval

The Screenshot: "Back to the Future": Tired of scrolling? Where Gen Z predicts our thumbs will turn next.

4:54 PM - 5:24 PM

Panel

Oval

Just Us Vibing: "The Loneliest Generation" How Gen Z is redefining traditional norms to feel a sense of belonging

5:26 PM - 5:56 PM

ZCONfrontation/Closing

Oval

ZCONfrontation: Executives in the audience reflect on learnings/challenge Gen Z thinking! 

6:00 PM - 7:00 PM

Dinner

Courtyard

Dinner provided by Beyond Meat and Starry

7:00 PM - 8:00 PM

“ZCON Prom” & Live Performances

Garden

ZCON Prom made possible by e.l.f Cosmetics -- and a special performance made possible by UMG for Brands! 

DAY TWO - AUGUST 4

10:00 AM - 12:30 PM

"Besties Brunch"

Snap HQ

an exclusive brunch for brand executives/sponsors/creators at Snap HQ, featuring a presentation by Snap Academy Alumni followed by a fireside chat on changemaking through content as well as an overview on the service sites at Snap HQ (all invitees have been notified by e-mail) 

12:30 PM - 2:00 PM

Activation

Snap HQ: Outside 

Hoop Bus Activation

12:30 PM - 2:00 PM

Activation

Snap HQ: Medium Circle Room

Social Impact Partner: Active Minds,

Activity: Stress-Less Kit Packing (hands-on)

12:30 PM - 2:00 PM

Activation

Snap HQ: Large Circle Room

Social Impact Partner: Room to Read,

Activity: "She Creates Change" screening their spotlights on the Gen Z women around the world

12:30 PM - 3:00 PM

Project Q

Project Q

12:00 PM - 12:30 PM: Check in
12:30 PM - 1:00 PM: Introductory Remarks
1:00 PM - 3:00 PM: Activation

12:30 PM - 3:00 PM

OneUP Action

OneUP Action

12:00 PM - 12:30PM: Check in
12:30 PM - 1:00 PM: Introductory Remarks
1:00 PM - 3:00  PM: One Up Action Activation: Beach Clean Up

12:30 PM - 3:00 PM

Legacy Youth Leadership

JUV House LA

12 PM - 12:30PM: Check in
12:30 PM - 1:00 PM: Introductory Remarks
1:00 PM - 3:00 PM: Legacy youth leadership activation, reverse shark tank style

3:00 PM - 6:00 PM

Closing Reception 

JUV House LA

This is the closing reception for the first-ever ZCON for all attendees/speakers/sponsors at JUV House LA! There will also be impactful performances powered by Here Foundation at this celebration. With delicious food/drinks compliments of Beyond Meat, MyMochi, Sprinkles, Liquid Death, and Spartina LA. 

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