the future of the creator economy
all things creator economy — with the very content creators and entrepreneurs who are shaping the industry
the future of business
reimagining what work, commerce, and community look like — and diving into all of that with gen z thought leaders building a better tomorrow
gen z is coming of age — and coming of rage. tackling the issues that matter most to gen z from climate justice to media representation — with the very activists on the frontlines of these movements
the future of social impact
2023 programming
DAY ONE - AUGUST 3, 2023
Time
Program
Location
Description
8:00 AM - 9:00 AM
Check-In/Breakfast
Cafe
You will get your badge -- and breakfast!
9:00 AM - 9:10 AM
Snap Welcome!
Oval
Snap Spotlight: Passing the mic to Gen Z!
9:12 AM - 9:37 AM
Opening
Oval
Welcome to ZCON!
9:39 AM - 10:09 AM
Panel
Oval
Coming of Rage: "The internet raised me: Gen Z talks self esteem, innocence, and the effects of a digital youth"
110:11 AM - 10:41 AM
Panel
Oval
Just Us Vibing: "How to navigate the landscape of an always there' social media strategy for brands to succeed"
10:43 AM - 11:13 AM
Panel
Oval
The Screenshot: "How young people are centering community & culture as the future of business"
11:15 AM - 11:25 AM
ZCONfrontation
Oval
ZCONfrontation: Executives in the audience reflect on learnings/challenge Gen Z thinking!
11:30 AM - 12:30 PM
Breakouts
Cafe/Conference Rooms
CMO Breakouts: What's your Z Factor?
11:30 AM - 12:30 PM
Breakouts
Garden
#ShowUpSmiling Networking Event hosted by Invisalign
11:30 AM - 12:30 PM
Breakouts
Terrace
Networking Event hosted by Dove
12:30 PM - 1:30 PM
Lunch
Cafe
Lunch provided by Sweetgreen and Starry
1:30 PM - 2:00 PM
Panel
Oval
Coming of Rage: “It’s Getting Hot in Here”: An intersectional conversation about the climate crisis and the ways it disproportionately impacts young diverse communities.
2:02 PM - 2:32 PM
Panel
Oval
Just Us Vibing: "How to treasure rather than tokenize:" What does impactful media representation look like
2:34 PM - 3:04 PM
Panel
Oval
Snap Spotlight: How brands are backing Gen Z to ensure women's sports is galvanizing a mainstream movement, rather than just having a moment
3:06 PM - 3:16 PM
ZCONfrontation
Oval
ZCONfrontation: Executives in the audience reflect on learnings/challenge Gen Z thinking!
3:16 PM - 3:26 PM
Interactive Session
Oval
DANCE BREAK
3:26 PM - 3:50 PM
Break
Garden
"Joyfully Chill" Recess hosted by MyMochi and featuring Pandora engraving besties bracelets
3:50 PM - 4:20 PM
Panel
Oval
Coming of Rage: "It Seems Like No One Wants to Work These Days:" A conversation about the future of work and preparing corporations for Gen Z in the workplace
4:22 PM - 4:52 PM
Panel
Oval
The Screenshot: "Back to the Future": Tired of scrolling? Where Gen Z predicts our thumbs will turn next.
4:54 PM - 5:24 PM
Panel
Oval
Just Us Vibing: "The Loneliest Generation" How Gen Z is redefining traditional norms to feel a sense of belonging
5:26 PM - 5:56 PM
ZCONfrontation/Closing
Oval
ZCONfrontation: Executives in the audience reflect on learnings/challenge Gen Z thinking!
6:00 PM - 7:00 PM
Dinner
Courtyard
Dinner provided by Beyond Meat and Starry
7:00 PM - 8:00 PM
“ZCON Prom” & Live Performances
Garden
ZCON Prom made possible by e.l.f Cosmetics -- and a special performance made possible by UMG for Brands!
DAY TWO - AUGUST 4
10:00 AM - 12:30 PM
"Besties Brunch"
Snap HQ
an exclusive brunch for brand executives/sponsors/creators at Snap HQ, featuring a presentation by Snap Academy Alumni followed by a fireside chat on changemaking through content as well as an overview on the service sites at Snap HQ (all invitees have been notified by e-mail)
12:30 PM - 2:00 PM
Activation
Snap HQ: Outside
Hoop Bus Activation
12:30 PM - 2:00 PM
Activation
Snap HQ: Medium Circle Room
Social Impact Partner: Active Minds,
Activity: Stress-Less Kit Packing (hands-on)
12:30 PM - 2:00 PM
Activation
Snap HQ: Large Circle Room
Social Impact Partner: Room to Read,
Activity: "She Creates Change" screening their spotlights on the Gen Z women around the world
12:30 PM - 3:00 PM
Project Q
Project Q
12:00 PM - 12:30 PM: Check in
12:30 PM - 1:00 PM: Introductory Remarks
1:00 PM - 3:00 PM: Activation
12:30 PM - 3:00 PM
OneUP Action
OneUP Action
12:00 PM - 12:30PM: Check in
12:30 PM - 1:00 PM: Introductory Remarks
1:00 PM - 3:00 PM: One Up Action Activation: Beach Clean Up
12:30 PM - 3:00 PM
Legacy Youth Leadership
JUV House LA
12 PM - 12:30PM: Check in
12:30 PM - 1:00 PM: Introductory Remarks
1:00 PM - 3:00 PM: Legacy youth leadership activation, reverse shark tank style
3:00 PM - 6:00 PM
Closing Reception
JUV House LA
This is the closing reception for the first-ever ZCON for all attendees/speakers/sponsors at JUV House LA! There will also be impactful performances powered by Here Foundation at this celebration. With delicious food/drinks compliments of Beyond Meat, MyMochi, Sprinkles, Liquid Death, and Spartina LA.