Zaria Parvez is Duolingo’s global social media manager. She leads social strategy, community management, and creator partnerships across all major social platforms. She spearheaded the development of Duolingo’s TikTok account. As a direct result of Zaria's work on Duolingo's TikTok strategy and execution, the now-famous TikTok channel grew from 50K followers in September 2021 to 7M followers today and was recently recognized as one of AdAge’s Top 5 Brand TikTok accounts. The Duolingo TikTok has 143 viral videos (view counts of 1M or higher) due to Zaria’s creativity.